Financial Marketing

As I continue along with my series of low-cost marketing ideas, let’s branch out and talk about online outreach.

Podcasts (audio presentations clients can download) and blogs (electronic diaries of sorts, which can be orchestrated in advance to meet corporate communication guidelines and compliance rules) are other low-cost ways to get your message out.

A podcast doesn't have to be fancy or syndicated through iTunes or RSS feeds. For instance, I use a system called www.impact.AudioAcrobat.com, through which I can schedule and record interesting conversations and post them on my blog, www.marie-swift.blogspot.com.